During an exclusive chat with Rachel, she shared about her blogging journey, her newest business venture, and we get into our top picks from her latest collection available now at Nordstrom.Īs I made my way to be in attendance at Nordstrom’s celebration of the RP Collection launch, I couldn’t help but to feel both honored as well as nervous to finally be meeting Rachel. On its third collection, the Rachel Parcell collection at Nordstrom has become one of their most successful collaborations to date. This Spring, she brought her highly successful brand to Nordstrom with an exclusive partnership - talk about #lifegoals. On April 2016, Rach Parcell added ‘fashion designer’ to her list of titles when she launched her very own namesake collection out of her kitchen. I turned down a six-figure campaign because I didn’t feel it was true to my interests or voice…It’s always been so important to me to stay true to my voice.” Rach Parcell – Fashion Designer “I post and share what I love and am genuinely interested in. She only stands behind products and brands that she genuinely loves herself. In an industry where longevity is rare, Rachel Parcell credits her years of success to always remaining honest with her followers. Along the way, she’s shared her best tips on everything from style and beauty to home decor and even cooking ( Triple Berry Pie, anyone?). As we all embarked on similar journeys of our own. A decade and two adorable children later, we’ve gotten to witness her life as a mother, wife, and business women unfold. This lightbulb moment was the spark that inspired her to change the name of her blog from ‘Rach + Drew’ to the blog craze that is now known as Pink Peonies. I’ve loved evolving as my life and the industry evolves.” RACHEL PARCEL LONG SLEEVE WRAP MIDI DRESS
It has honestly been an unforgettable journey. Flowy Dresses & Pink Peonies: An Interview with Rachel Parcell on Her Nordstrom Fall Collection “The blogging world is an incredible tool to connect and share with other other women globally. We helped her realize that a girl from Utah had the power to inspire women all over the world. But her adorable outfits, gorgeous makeup looks, and candid willingness to share about her family life organically attracted a tribe of followers, including myself. When Rachel Parcell created an online journal to chronicle her life as a newlywed nearly 10 years ago, carving out a career in the emerging digital landscape of blogging was nowhere in her radar.
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